Creating a solid brand, with strong foundations is much more than just a nice looking logo. You need a story which makes sense and resonates with your target audience. The branding process is a combination of investigation, strategic thinking, project management, creativity and story writing. This may sound incredibly complex, and for some brands, a very in-depth process is required. However, there are many levels on which successful branding can be created.
Our Approach to Branding
- After starting your project with us, the first step we take is to begin researching your business and the market you serve. Our team will gather as much relevant information from you as possible in order to understand the current state of your brand, as well as your project goals and vision for the future. These key insights are the foundation of every project we undertake.
- Based on our research, we will brainstorm ideas and develop an action plan for the delivery of your project. At this stage, we are likely to collaborate with you and seek your approval for our ideas.
- As we are only a small team of marketers, project management is simple for us. Once we have decided on the direction of our efforts, we will divide tasks and allocate them to members of our team.
- Now it’s time for the fun part. Creativity is at the heart of successful branding, and it’s what we do best. Whether we’re designing your slick new logo or completely revamping your brand identity, you can be assured that our team has got the creative firepower to deliver.
- Our branding process will be shaped by your brand story and the message you want to send to your customers. Storytelling is one of the most effective marketing strategies as it enables your business to emotionally connect with your audience and build personal relationships with your customers. Everyone has a story to tell, let us help to share yours.
- Finally, once you have reviewed our work and given the green light, we will send all documents and materials over to you. But you won’t be alone. Our team will always be available to help you or provide additional materials if needed.
Typically, our projects cost anywhere between £650 – £5,000.
In most cases, our price is based on the time we spend on your project. Therefore, our price will vary depending on the complexity of your requirements. Here is a list of branding services we offer:
- Logo design (hand drawn or bespoke)
- Brand strategy (research, targeting, positioning, messaging)
- Brand identity (tagline, fonts, guidelines, colour palette)
- Full branding package/rebrand (includes all the above services)
Find out how much your project could cost by requesting a callback using the form below.