How Can I Win New Customers Locally?

You can win clients locally with more ease than if you want to compete nationally. The reason for this is, in your local area, we can guarantee that less competitors will be pushing more in to marketing efforts than you can.

If you do half of the things you should be doing you will easily be in the top 20% of companies in your area.

Traditional?

Think back to a time before digital! Traditional marketing can work really nicely locally. The first thing to do is look at what you are doing, open your ‘notes’ on your phone. List down everything you do marketing wise (that is not) digital, these would be things like:

  • Leafleting
  • Radio Adverts
  • Direct Mail
  • Newspaper Adverts
  • Magazine Adverts
  • Referrals
  • Trade Shows

So how many of these are you doing? If the answer is not many, you may be missing out on easy ways of winning new customers.

Some businesses completely write off traditional marketing, this creates some great opportunities for those who choose to explore it within their overall strategy.

Depending on your sector and the services you offer, you could be really missing a trick by closing off your mind to traditional marketing.

Digital?

Same again really, take part in the exercise… How many of these are you currently doing/have for your business?

  • Fantastic Web Presence
  • Online Shop/Enquiry Process
  • Social Media Presence
  • SEO
  • Google Ads & Bing Ads
  • Podcasts
  • Blogging/Content Creation
  • Email Marketing
  • Social Media Adverts

If you are utilising 5 of these I would consider yourself as a business that is outdoing 50% of your competitors locally. If you are adopting less than 4 you really need to step it up to start winning new customers locally.

What Can I Do Next?

Start learning more about marketing, read more, book yourself on a digital course and become an expert.

Start removing yourself from doing day to day tasks and start being the person that drives your business forward. Our client Country Cleaning is a great example of a locally known brand.

The owner started by doing everything. Like most businesses, she got so caught up in ‘doing’, that she had no time to promote and grow the business.

With our help the owner’s sole focus is now on winning new customers, this has allowed her to double the rate of growth of her business.

Want our help to power up your business? Get in touch today for a quick chat.

Richard Whyte