Diagnosing issues with your website can sometimes feel like an impossible task. There’s many factors that contribute towards the success and failure of a site and it can be overwhelming to keep on top of, especially if you’re not a techy-person.
In this article, we will outline 5 reasons why your website might be failing to generate the traffic you were hoping for.
1. SEO Performance
Simply put, Search Engine Optimisation (SEO) is the process of tailoring your web design and content to improve your visibility in search engines. Optimising your website for search engines means you will boost your online presence by frequently appearing at the top of search engine results when internet users search for key words which are associated with your business/industry.
The better your SEO, the easier it will be for people to find and visit your website. It’s one of the best methods for boosting traffic to your website. But beware, getting it right is difficult. There are many aspects to SEO and it’s an ongoing task which must be regularly maintained.
For more information, please read our in-depth SEO guide here.
2. Usability and Mobile-Friendliness
We all know how frustrating it can be when we visit a website and it isn’t working as it should or we struggle to navigate through its cluttered interface. It’s a big turn off. To generate more traffic, make your website attractive and easy to use!
You should also be optimising your site for mobile users too. Mobile devices account for approximately half of web traffic worldwide. So, if you’re website isn’t mobile-friendly you’ll almost certainly be passing up on the opportunity to reach new customers.
3. Content and Backlinks
The quality of your content is arguably the most important factor to consider when attempting to boost your traffic. High quality content can be produced in lots of different formats: graphics, videos, blogs, landing pages, photos and more. Get creative! Think deeply about what your visitors might want. Do they want to be entertained? informed? inspired? Don’t just rant and rave about your products, provide your visitors with value first. From this position, it is natural for visitors to then start exploring your website and learning about your business in an organic manner.
Another way to get traffic to your site is to generate high quality backlinks. A backlink is a link created when one website links to another. Gaining links to your website from other authoritative sites improves your ranking in search engines and increases the likelihood of gaining more traffic.
4. Loading Times
In the fast-paced world we live in, where everything is at our fingertips, there’s nothing more annoying than a slow website. It’s well known that slow load times cause visitors to abandon pages. We’ve all done it! Not only does a slow website turn visitors away, but it also lowers your search engine rankings.
To increase the load time of your website, think about switching your host provider or switching to a more powerful plan. You should also consider the amount of content on your web pages. Having a page packed full of media files can reduce your load times, so avoid adding too many images and videos to one page. Remember to optimise your images – the lower the file size, the faster your load times. To find out how to do this, check out WebFX’s article on 8 Excellent Tools for Optimising Your Images.
5. Google My Business Account
Setting up a Google My Business account is another useful way to boost traffic to your site. This will allow internet users to instantly find information about your business, including: opening times, location, photos, reviews, contact information and social media accounts. Also, it’s free! So you have no excuse not to have an account. Set up your free account here!
Want More Help?
We hope this article has given you some food for thought when it comes to why your website may be failing to get traffic. The reasons outlined above are not exhaustive and there are many other factors to consider too. Building a website has a multi skilled dynamic when you are doing it right. Unfortunately, over 89% of websites once created will just sit there with no traffic or value. Don’t fall into the website trap and let Soft Sell Digital power up your business today. We offer flexible packages that fit with your requirements. Contact us using the “Start Your Project” button at the top of this page!