Reasons to Use Video Marketing in Your Social Strategy

Consumers love to see videos on social media. According to Animoto, videos are a consumers’ favourite type of content to see from brands. Videos on social media are becoming more and more popular, and they are becoming a great influence on purchasing decisions.

Are you already using video marketing to promote your business? If not, you should be! In this article, we will discuss the main reasons why you should be using video marketing, not just on social media, but also on your website and elsewhere.

1. Videos help to build trust

Videos are a great way to build trust with your audience. Google claim that almost 50% of shoppers look for a video of the product or service before visiting a store. In our experience, the best trust-building videos include tutorials, testimonials, introductions, and behind-the-scenes access. Each of these video types offer something different in terms of their content, but ultimately, they all contribute towards the same goal and reinforce the same message: YOU CAN TRUST US!

Tutorials help to educate your audience and show them that your product or service works as promised. Creating “how to” video tutorials about all aspects of your offering reassures your customers that you can be trusted to teach them and be there for them when they need you.

Testimonials provide your customers with social proof that you can be trusted. Big Commerce reported that 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family!

Company and employee introductions add a personal touch to your business. Your audience is much more likely to trust your business if they can see the real and genuine people behind it.

Behind-the-scenes access videos offer your customers an insight into how your business works and allows for total transparency about your businesses processes.

2. Videos boost sales

Seeing a product or service in action is much more compelling than simply reading about it. According to Opt-In Monster, video marketers get 66% more qualified leads per year! When consumers are considering a purchase, they often wish to see the product or service in action. They want to see how it really looks and works in motion. As a result, using videos will help to remove doubts in the consumers’ mind about your offering and increase their likelihood of making a purchase (granted that your videos are informative and of high quality).

3. Videos are engaging

The beauty of social media is that everything you post is shareable, meaning great ideas can now spread like wildfire. What’s more, there is evidence to suggest that videos gain greater traction than other types on content online. For example, on Twitter videos are 6 times more likely to be retweeted than a photo. Yes, posting photos is easier and much less time consuming than creating and posting videos, but videos often gain more attention and engagement, granting you access to a wider audience and increased brand awareness.

4. The algorithm loves videos

One way that search engines (e.g. Google) rank sites is based on the average length of time spent on that site. Social media sites, such as Instagram, operate in a similar manner by displaying posts which engage users for a longer period of time at the top of people’s feeds. Therefore, as videos often last several minutes, or even hours, they can be used strategically to keep users engaged and boost your content online.

Final Thoughts

Thank you for taking the time to read our article. We hope you now have a better understanding of why you should be using video marketing in your social strategy. If you would like any advice regarding the topics discussed in this article, please do not hesitate to get in touch. Our friendly team can help you power up your business today!

Olly Eastham