The Importance of a Website For Local Businesses

You may think that as a local business you can rely on word-of-mouth and your reputation. And to some extent this may be true. However, without an online presence your business is missing out on a huge opportunity to attract new customers and grow your sales. In this article, we will discuss the importance of a website for local businesses and explain how you can create a lightning-fast and beautiful website in 2021. 

Reasons Why You Need a Website as a Local Business 

Here’s 7 reasons why you need a website as a local business: 

  1. Showcases your brand to a wider audience. 
  1. Allows you to connect with new customers and build relationships. 
  1. Allows you to communicate with existing customers and provide support. 
  1. Provides a medium through which you can promote and sell products and services. 
  1. Enables your business to compete with larger brands. 
  1. Builds reputations and credibility in the market. 
  1. Can be fast, simple and affordable to create. 

As you can see, the benefits of creating a website for your local business are plentiful. By no means is the above list exhaustive either. In the UK, almost the entire nation had access to the internet with an estimated number of 62 million monthly users in 2020! The possibilities of the internet are endless. 

How to Create a Website for Your Local Business 

There are several ways you can create a website. Most commonly, people will use website building platforms such as Shopify, Wix, GoDaddy or Squarespace. These platforms are great, but may leave some customers wanting more in terms of customisation and flexibility. 

If you are looking for a fast website that is bespoke, coded and custom-built then you’re in the right place. At Soft Sell Digital, we build all our websites using the latest coding technology, making sure they are lightning quick. Even though our websites are built with code, you can still edit your own content as we roll out a headless WordPress with all our static sites. As a premium digital agency, our prices and process don’t suit everyone. But if you want a website which truly showcases the beauty of your brand, our expert team is on hand to deliver. 

Final Thoughts 

Thank you for taking the time to read our article. We hope you now have a better understanding of why your business needs a website. If you have any questions regarding any of the topics discussed in this article, please don’t hesitate to get in touch. A member of our friendly team will always be happy to help. 

Olly Eastham