The Best Practices for SMS Marketing

SMS (Short Message Service) or text messaging is a digital marketing channel that brands are increasingly using to market their products and services. If you’re new to SMS marketing, then you’re in the right place. In this article, we will discuss the best practices of SMS messaging and how you can leverage this channel to achieve the best results. 

Get Permission 

Firstly, to maximise the value of your SMS marketing efforts you should only be sending messages to customers who want to be contacted. Don’t just send messages to your whole customer base as this may result in unhappy customers and your number being blocked. Ask customers to opt-in via your website or in your stores, and explain what messages they are likely to receive e.g. flash sale notifications. 

Explain How Customers Can Opt-out 

Just as you should explain to your customers how to opt-in, you should also explain how they can opt-out. The opt-out instructions should be located with every opt-in call-to-action, as well as at the bottom of some of the texts you send out. These instructions can be as simple as: Text STOP to 01234 to opt out. 

Have a Reason to Send SMS Messages 

If you wish to send SMS messages to your customers, you should have a clear reason why. SMS marketing should be used when you wish to send time-sensitive information to your audience, otherwise an email will suffice. 

Keep Your Texts Short 

SMS marketing should be fast and effective. If you have a long message to send to your customers, an email, social media post or blog post would be a better medium. SMS messages should convey information quickly so keep your messages below 160 characters. 

Personalise The Message 

Tailor your SMS messages to the individuals you’re sending them to. This could be using their first name in each text to grab their attention. 

Limit How Many Messages You Send 

No one wants to be constantly bombarded with texts. Limit the frequency of your texts to once per week and make sure they’re packed with value. 

Consider Time-Zones 

If your business operates on a global scale, you must take the different time-zones of your customers into account. The last thing you want is for your texts to be waking up your customers in the middle of the night. 

Final Thoughts 

Thank you for taking the time to read our article. We hope you now have a better understanding of the best practices for SMS marketing. If you have any questions regarding any of the topics discussed in this article, please don’t hesitate to get in touch. A member of our friendly team will always be happy to help. Power up your business with Soft Sell Digital! 

Olly Eastham