Emails that are personally tailored to the recipient are much more likely to have the desired impact. As a marketer, it is your job to make your audience feel like they are talking to a trusted friend who is recommending them to try a product or service which will transform their lives. But how can actually personalise your emails? In this article, we will discuss 5 ways that you can make your emails more personal and start boosting your clicks and sales.
1. Create Customer Personas
If you haven’t already, you must create a customer persona. This should include details about their background, goals, values and challenges. These persona’s will allow your business to truly understand who it is that you’re targeting with your offering. As a result, you will able to craft emails which appeal to your target market, for example, by using the same language as them and by choosing imagery which is likely to attract them.
2. Use A Real Sender’s Email Address
People want to feel like they’re talking to a real person, even if the email is automated and standardised. Instead of sending emails from your generic business email account such as firstname.lastname@example.org, use a real person’s name like email@example.com. This will make your audience more likely to open the email and respond as they may feel too guilty to ignore a human.
3. Use the Recipient’s Name in Your Email
Where it’s possible, you should use the recipient’s name in the email. This includes in the subject line, the opening sentence, the closing sentences and sometimes in the main body of text. Again, this will make your audience feel like you know them on a personal level and that you can be trusted.
4. Keep Track of Who is Interacting with Your Emails
It’s important to monitor who is opening and interacting with your emails, and which type of emails are gaining the best responses. Understanding this information allows you to target specific individuals with content they have previously shown interest in. Over time, you can build profiles for each member of your audience to ensure that they are only receiving emails relevant to them.
5. Time your Emails Appropriately
If you send emails to the same people too frequently, they may start to feel overwhelmed and frustrated, which in turn may result in them unsubscribing from your email list. Help to make the relationship feel more genuine by giving them space between your emails and only emailing them when you have something valuable to tell.
Thank you for taking the time to read our article. We hope you now have a better understanding of how you can personalise your emails. If you have any questions regarding any of the topics discussed in this article, please don’t hesitate to get in touch. A member of our friendly team will always be happy to help.