30 Marketing Stats You Should Know Ready for 2022

Marketing trends and strategies are constantly changing. That’s why it’s vitally important that you remain in-the-know about any shifts in the landscape. Failing to understand these changes will leave your business firing shots in the dark. In this article, we will provide you with 30 marketing stats that you should know as a marketer today. We hope these stats will help you to prepare a successful marketing strategy heading into 2022.

Conversion Rate Optimisation (CRO) Stats 

1. Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020) 

2. 57% of B2B marketers say conversion rate is the most useful metric for analysing landing page performance. (Ascend2, 2021)

Organic Search Stats

3. About 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot, 2020) 

4. The #1 result in Google’s organic search results has an average CTR of 31.7%. (Backlinko, 2021)

Ecommerce Stats 

5. The number one reason people shop online is free delivery. (Oblero, 2020) 

6. 81% of consumers trust the advice of friends and family over businesses. (Oblero, 2020)

Voice Search Stats 

7. 52% of voice-assistant users say they use voice tech several times a day or nearly every day. (The Smart Audio Report, 2020) 

8. 24% of Americans 18 and older own a Smart Speaker, or around 60 million people. (The Smart Audio Report, 2020) 

Mobile Search Stats 

9. Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Statista, 2020) 

10. Almost 25% of companies invest in mobile optimization as a top SEO tactic. (Hubspot, 2020) 

Blogging Stats 

11. WordPress users produce about 70 million new posts and 77 million new comments each month. (WordPress, 2020) 

12. Blog posts continue to be the most popular content format among content marketers, with more than nine out of every ten of them producing blog posts to help achieve their overall marketing goals. (SEMrush, 2021) 

Content Marketing Stats 

13. 70% of marketers are actively investing in content marketing. (HubSpot, 2020) 

14. Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot, 2020) 

Video Marketing Stats 

15. Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot, 2020)  

16. Promotional videos and brand storytelling are the most common video types created by marketers. (HubSpot, 2020) 

Facebook Marketing Stats 

17. Facebook is the primary content distribution channel for marketers today. (HubSpot, 2020) 

18. There are 8 million active advertisers on Facebook, the vast majority of which are small and medium-sized businesses. (Facebook Insights, 2020) 

LinkedIn Marketing Stats 

19. LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019) 

20. According to a 2020 survey, 43% of LinkedIn’s audience members were female and 57% were male. (Statista, 2020)

Instagram Marketing Stats 

21. 35% of global Instagram audiences were between the ages of 25 and 34. (Statista, 2020)  

22. Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020) 

Twitter Marketing Stats 

23. Twitter is among the top three social channels used by marketers with the highest ROI. (Statista, 2020) 

24. Twitter ranks 7 out of 9 digital platforms for digital trust – That’s not great. Only TikTok and Facebook fare worse. (Hootsuite, 2021) 

Email Clickthrough Rate Stats 

25. Message Personalization is the number one tactic used by email marketers to improve performance. (HubSpot, 2020) 

26. Friday is typically the day with highest click-through rates potential, at 2.7%. (Campaign Monitor, 2020) 

Email Usage Stats 

27. From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. (Campaign Monitor, 2019) 

28. Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019)

Marketing Analytics Stats 

29. Just over 75% of marketers are reporting on how their campaigns are directly influencing revenue. (HubSpot, 2020)  

30. Only 35% of marketers said that understanding the ROI of their campaigns is “Very Important” or “Extremely Important.” (HubSpot, 2020) 

Final Thoughts 

Thank you for taking the time to read our article. We hope you now have a better understanding of key stats within marketing heading towards 2022. If you have any questions regarding the topics discussed in this article, please don’t hesitate to get in touch. A member of our expert team will always be happy to help. 

Olly Eastham