How to Use Google Trends to Grow Your Business

Understanding what people are thinking is an impossible task. In business, it could take weeks or months to gather data from people in your target market. But, what if we told you that you can access your audience’s Google search history in a matter of seconds? Well… you can. In this article, we will explain what Google Trends is and describe 4 ways that you can start using this platform to propel your business to success. 

What is Google Trends? 

In a nutshell, Google Trends allows you to explore what the world is searching. The platform visualizes trending topics, search terms, and news on Google. It provides real-time data regarding current trends from the past seven days, as well as past trends, which dates back to 2004. 

How Google Trends Works 

You can gain key insights from Google Trends in 4 main ways: 

  • Explore – search for your own keywords 
  • Trending searches – see what’s trending on a day-to-day basis 
  • Year in search – see what’s trending in different categories by year 
  • Subscriptions – subscribe to topics and be updated on noteworthy events and trends 

5 Ways to Use Google Trends 

Here’s 5 ways you can start utilising Google Trends in your business: 

1. Conduct Market Research 

Google Trends is the best place to start if you want to quickly understand the level of interest in a particular product or service. Using the Explore section, you can search for the product or service in question and see how often the term is searched in different seasons and countries. 

2. Generate Marketing Content – Newsjacking 

As previously mentioned, subscribing to topics which may be relevant to your product or service will allow you to be notified when noteworthy events occur. This means that you will be able to grab media attention as stories develop in real-time. 

3. Keyword Research 

You can leverage Google Trends to discover which keywords are trending up and trending down. This data can then be used to inform your SEO strategy, allowing you to boost your online presence. 

4. Product Innovation 

Google Trends makes it possible for you to learn which styles, colours, materials and other product features are being searched for most. Within the Explore section, you can filter “related queries” by “rising” to reveal what’s trending and how much the interest has increased within the specified time frame.  

Final Thoughts 

Thank you for taking the time to read our article. We hope you now have a better understanding of Google Trends. If you have any questions regarding the topics discussed in this article, please don’t hesitate to get in touch. A member of our expert team will always be happy to help. 

Olly Eastham