First of all, you need a content marketing strategy, let people know about the event / brand. Make them want to share it on social media.
Constantly coming up with new content can be tricky if you are a regular content creator. Browsing templates and the internet can help populate your brain with cool ideas. Brainstorming these ideas will help bring the content to life.
Our favourite graphic design tool is Canva. The basic version of this software is free and provides you with plenty of resources to help you produce compelling designs. The best part about Canva is that it is really simple to use. Canva has lots of free templates to choose from and you can choose a size which is most suitable for the platform you are posting to. You may choose to upload your own images or choose from Canva’s wide array of photos and backgrounds. Once you have chosen your images, you can use the built-in drag and drop feature to manoeuvre your images around the page, add text and select a font which matches your branding.
You can also find the right visuals to go with your content by browsing various image libraries. Visuals help to make your content stand out from the rest and encourages individuals to share. There are some amazing free resources on the internet that offer eye-catching imagery with no attribution required. We recommend checking out the following sites:
Adding filters are a great way to changing the tone of an image. Plus, applying a custom filter across your various posts can help to create a theme and tie your campaign together, enhancing consistency and recognisability.
Once you are happy with your post, upload it to your social media platforms and wait for those shares to commence!