8 Conversion Rate Optimisation Strategies to Maximise Your Revenue

Your website could generate all the traffic in the world, but if it yields a poor conversion rate, your revenues will suffer. In this article, we will explain conversion rate optimisation (CRO) and provide you with 10 strategies that you can implement on your website to boost conversions. 

What is CRO? 

CRO is the process of enhancing your website to increase the number of leads you generate. It’s usually achieved via content enhancements, split testing and workflow improvements. Ultimately, the goal of CRO is to increase revenue and lower acquisition costs. 

Strategy 1 – Increase Website Loading Speed 

One of the simplest ways to optimise your conversion rate is to increase your website loading speed. Your website shouldn’t take more than 2 seconds to load – if it does, your visitors may click away and never come back! 

To decrease the time it takes for your website to load, you should: 

  • Choose a suitable hosting provider or upgrade your plan 
  • Optimise/compress media (e.g., videos and photos) 
  • Use custom code 
  • Update your website builder and theme regularly 

Strategy 2 – Place Benefits in an Announcement Bar 

You should place an incentive in your announcement bar which will draw visitors in as soon as they arrive on your website. 

For example: 

  • “Free Shipping on All Orders Over £25” 
  • “Buy One Get One Free” 
  • “Use Code SOFTSELLDIGITAL10 for 10% Off” 

Strategy 3 – Display Social Proof 

Creating trust is absolutely necessary if you wish to improve your conversion rate. Some ways you can build trust through your website include: 

  • Displaying pictures of happy customers 
  • Displaying customer reviews and testimonials 
  • Publishing press releases to build authority 
  • Building backlinks to your website from other reputable sites 

Strategy 4 – Master Copywriting 

Compel your visitors to take action and purchase from you by mastering the art of copywriting. Good copywriting is: 

  • Clear and concise 
  • Organised and structured 
  • Creative 
  • Meaningful and purposeful 
  • Persuasive 

Strategy 5 – Make Sales Prices Smaller in Size 

When displaying original prices alongside sale prices, you should make the font size of the sale price smaller and thinner. Please see the example below: 

WAS £99.99 NOW £59.99 

This is a visual trick which makes the sale price seem much smaller than the original price, increasing the perceived value of the offer. 

Strategy 6 – Add a Money-Back Guarantee 

Including a money-back guarantee with your product/service gives your customers peace of mind that they won’t be out of pocket if they aren’t satisfied with their purchase. This helps to build trust and increases the likelihood of a conversion. 

Strategy 7 – Create FOMO 

The fear of missing out is one of the strongest feelings you can create in your website visitors. Nothing makes people move faster than a disappearing opportunity. Sentences which can be used to create FOMO include: 

  • “Hurry, X people already bought this item today!” 
  • “Quick, there’s only 3 items left!” 
  • “Move fast, offer ends in 30 minutes!” 

Strategy 8 – Offer Free Returns 

Offering free returns is another easy way you can increase your conversion rate. Free returns give your customers more confidence to shop with you, and ultimately enhances your credibility. 

Final Thoughts 

Thank you for taking the time to read our article. We hope you now have a better understanding of how to you can enhance your CRO. If you have any questions regarding the topics discussed in this article, please don’t hesitate to get in touch. A member of our expert team will always be happy to help. 

Richard Whyte