Crafting A Mission Statement That Inspires Your Audience

Do you have a favourite brand? If so, what is it about that brand that appeals to you? Often, you’ll find that your strongest connections with companies comes from a place which goes beyond your love for their products. In this article, we will delve into the world of mission statements and explain how you can produce a powerful mission statement to build deep-rooted relationships with your buyers and inspire your audience. 

What Is a Mission Statement? 

A mission statement is an action-oriented statement declaring the purpose an organization serves to its audience. It often includes a general description of the organization, its function, and its objectives. 

Mission statements may change over time as an organisation evolves. Once objectives and goals are met, the statement may need to be altered to reflect the new goals and culture of a business. 

How to Write an Inspiring Mission Statement 

Although a mission statement is very short in length, there are multiple factors to consider when choosing what to include in your message, such as: 

  1. What are you offering? – Not all mission statements overtly state what products/services the business offers, however, it’s essential that you make some reference towards what it is that you provide. 
  1. What are your brand’s values? – When your company began, what core values was it founded upon? A good mission statement will inform readers about the principles your organisation is guided by and why. 
  1. How does your offering relate to your core values? – Explain to your audience how your products/services align with your company’s values. For example, if your business sells beds, you could highlight your desire to provide beds which help people be well-rested, comfortable and the best version of themselves. 

Once you have considered the above points, you can attempt to formulate a concise mission statement which summarises why your business exists. We recommend brainstorming ideas and including various stakeholders in the process to come up with a statement which encapsulates the essence of your business. 

Need some inspiration? Keep reading! 

10 Amazing Examples of Mission Statements 

Here’s 10 of our favourite mission statements which you can use to help you craft your own! 

  • IKEA: To create a better everyday life for the many people. 
  • TED: Spread ideas. 
  • Patagonia: We’re in business to save our home planet. 
  • JetBlue: To inspire humanity – both in the air and on the ground. 
  • Tesla: To accelerate the world’s transition to sustainable energy. 
  • PayPal: To build the web’s most convenient, secure, cost-effective payment solution. 
  • Nike: Bring inspiration and innovation to every athlete in the world. *If you have a body, you are an athlete* 
  • LinkedIn: To connect the world’s professionals to make them more productive and successful. 
  • Sony: To be a company that inspires and fulfils your curiosity. 
  • Google: To organize the world’s information and make it universally accessible and useful. 

Final Thoughts 

Thank you for taking the time to read our article. We hope you now have a better understanding of mission statements. If you have any questions about the topics discussed in this article, please don’t hesitate to get in touch. A member of our expert team will always be happy to help. 

Olly Eastham