5 Cold Email Tips to Improve Lead Generation

It’s been proven time and time again that email is one of the most useful marketing channels for generating new leads. According to McKinsey, email is almost 40 times more effective at securing customers than social media!  

But, how do you write a killer cold email to quickly turn strangers into customers? Let’s take a look. 

5 High-Converting Cold Email Tips 

Anyone can write and send an email. But crafting an email which persuades a stranger to take the action you desire requires some strategic planning. So, without further ado, here’s our top 5 cold email tips you should try: 

1. Protect your emails against the spam filter 

Email service providers have strict rules in place when it comes spam emails. It’s vital to avoid using these spam trigger words if you don’t want your emails to end up in junk/spam folders. The more spam words you use, the more likely your email will never be seen or opened by the recipient. 

2. Personalise your emails 

According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened. Automated email software tools make it simple to add the recipients first name to your emails and subject lines. This will help to grab their attention when browsing their inbox and increase the likelihood of them opening your email. 

3. Write a catchy subject line 

The subject line is the first thing your recipient will see when your email lands in their inbox. Unless you can immediately spark their curiosity, your email will be thrown in the bin. Therefore, you must make a good first impression.  

Try to summarise your what you’re trying to say in 5-7 words. Your goal is to speak to your recipients interests and persuade them that you have something important to offer them. 

4. Make your offer clear 

Your offer needs to be clear, both in your subject line and in the main text of your email. Most people won’t read your email for more than 5 seconds, so don’t wait until the end of your email to get to your point. 

Waste no time in explaining how you can help the recipient achieve their goals. Do your research about the prospective customer and speak to their pain points – a generic email about generic problems will not suffice. Be specific, be precise and show that you understand how they can improve. 

5. Use social proof 

It’s human nature to be wary of strangers or outsiders. Social proof is the cheat code to increase trust between yourself and your potential client. Where possible, use examples of other businesses in the recipient’s industry that you’ve helped. Displaying pictures of human faces, with job titles and company names, alongside real quotes can really boost conversions when sending cold emails.  

Alternatively, including statistics about your past achievements can also act as strong social proof. For example, try using the following sentences: 

  • We’ve helped over X businesses in the Y industry achieve Z 
  • We’ve increased the revenue of X business by Y times in 2022 

Displaying results in this way shows your prospective clients exactly what you can do for them, if given the chance. 

Final Thoughts 

Thank you for taking the time to read our article. We hope you now have a better understanding of how you can generate more leads with cold emails. If you have any questions regarding the topics discussed in this article, please don’t hesitate to get in touch. Our team is on hand to power up your marketing efforts. 

Olly Eastham