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30 Marketing Stats You Should Know Ready for 2022

Marketing trends and strategies are constantly changing. That’s why it’s vitally important that you remain in-the-know about any shifts in the landscape. Failing…

A Brief Guide to LinkedIn Marketing

With over 774 million members in more than 200 countries, LinkedIn is the largest professional network in existence today. Whether you’re…

How to Use Google Trends to Grow Your Business

Understanding what people are thinking is an impossible task. In business, it could take weeks or months to gather data from…

Website Header Best Design Practices

Headers serve a key purpose for your website. They’re your visitor’s best friend when it comes to navigating your site and…

5 Ways to Personalise Your Emails

Emails that are personally tailored to the recipient are much more likely to have the desired impact. As a marketer, it…

The Best Practices for SMS Marketing

SMS (Short Message Service) or text messaging is a digital marketing channel that brands are increasingly using to market their…

The Importance of a Website For Local Businesses

You may think that as a local business you can rely on word-of-mouth and your reputation. And to some extent this…

6 Key Components of An Effective Advertisement

An advertisement has 3 primary objectives: to inform, persuade and remind your audience about your offering. In simple terms, the aim…

An Introduction to Gated Content

Gated content involves online materials that require users to fill out a form before they can access them. The content…

The Only Pages You Need to Start an eCommerce Store

eCommerce is growing at an incredible rate. Nasdaq estimate that by the year 2040, 95% of all purchases will be…

How to Grow Your Email List

Building an email list is one of the most reliable marketing channels you can access as a business in 2021.…

Word of Mouth Marketing Strategies

Word of mouth marketing (WOMM) is an action taken by a company which motivates the target audience to talk about…

The Power of Micro-Influencers

Micro-influencers are a relatively new group of individuals who are well-known in their particular niches, but are not particularly well-known…

Reasons to Use Video Marketing in Your Social Strategy

Consumers love to see videos on social media. According to Animoto, videos are a consumers’ favourite type of content to…

How to Create a Landing Page that Converts

In terms of digital marketing, a landing page is a page that has been designed to receive and convert traffic…

How to Organise Your Google Ads Account

Google Ads is the most popular Pay-Per-Click (PPC) advertising system in the world. According to Google, businesses earn an average…

5 Rules for Choosing A Domain Name

Your domain name is an integral part of your online identity. Simply put, a domain name is an online address…

5 Reasons Why Your Website is Failing to Get Traffic

Diagnosing issues with your website can sometimes feel like an impossible task. There’s many factors that contribute towards the success…

How to Generate Leads on LinkedIn

There are many opinions on the best social media platform for marketing a business. Undoubtedly, it’s an extremely difficult decision…

What You Need to Know About SEO

If you’re just starting out in business you may have never heard of SEO before. Or perhaps you’ve been so…

A Short Introduction to Pay-Per-Click

Pay-Per-Click (PPC) advertising is something you probably see every day but don’t even realise it. You only have to pay…

How to Create Eye-Catching Content for Social Media

First of all, you need a content marketing strategy, let people know about the event / brand. Make them want…

What is A ‘Dynamic’ Website?

You have decided you need a new website. You now have some important decisions to make. There are two main…

What is A ‘Static’ Website?

You have decided you need a new website. You now have some important decisions to make. There are two main…

How Can I Win New Customers Locally?

You can win clients locally with more ease than if you want to compete nationally. The reason for this is,…

An Introduction to Blogging

Business blogging is a marketing method that uses content blogging to get your business more online visibility. A business blog…

3 Instagram Growth Hacks

Be Social One of the quickest way to start growing your following on Instagram is do exactly what social platforms…

Who Are We and Where Are We Based?

Who Are We? We are Software Sell Digital Ltd, we are software providers and we operate as an SME family…