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6 Key Components of An Effective Advertisement

An advertisement has 3 primary objectives: to inform, persuade and remind your audience about your offering. In simple terms, the aim…

An Introduction to Gated Content

Gated content involves online materials that require users to fill out a form before they can access them. The content…

The Only Pages You Need to Start an eCommerce Store

eCommerce is growing at an incredible rate. Nasdaq estimate that by the year 2040, 95% of all purchases will be…

How to Grow Your Email List

Building an email list is one of the most reliable marketing channels you can access as a business in 2021.…

Word of Mouth Marketing Strategies

Word of mouth marketing (WOMM) is an action taken by a company which motivates the target audience to talk about…

The Power of Micro-Influencers

Micro-influencers are a relatively new group of individuals who are well-known in their particular niches, but are not particularly well-known…

Reasons to Use Video Marketing in Your Social Strategy

Consumers love to see videos on social media. According to Animoto, videos are a consumers’ favourite type of content to…

How to Create a Landing Page that Converts

In terms of digital marketing, a landing page is a page that has been designed to receive and convert traffic…

How to Organise Your Google Ads Account

Google Ads is the most popular Pay-Per-Click (PPC) advertising system in the world. According to Google, businesses earn an average…

5 Rules for Choosing A Domain Name

Your domain name is an integral part of your online identity. Simply put, a domain name is an online address…