Website Header Best Design Practices
Headers serve a key purpose for your website. They’re your visitor’s best friend when it comes to navigating your site and…
Learning Hub
5 Ways to Personalise Your Emails
Emails that are personally tailored to the recipient are much more likely to have the desired impact. As a marketer, it…
The Best Practices for SMS Marketing
SMS (Short Message Service) or text messaging is a digital marketing channel that brands are increasingly using to market their…
The Importance of a Website For Local Businesses
You may think that as a local business you can rely on word-of-mouth and your reputation. And to some extent this…
6 Key Components of An Effective Advertisement
An advertisement has 3 primary objectives: to inform, persuade and remind your audience about your offering. In simple terms, the aim…
An Introduction to Gated Content
Gated content involves online materials that require users to fill out a form before they can access them. The content…
The Only Pages You Need to Start an eCommerce Store
eCommerce is growing at an incredible rate. Nasdaq estimate that by the year 2040, 95% of all purchases will be…
How to Grow Your Email List
Building an email list is one of the most reliable marketing channels you can access as a business in 2021.…
Word of Mouth Marketing Strategies
Word of mouth marketing (WOMM) is an action taken by a company which motivates the target audience to talk about…
The Power of Micro-Influencers
Micro-influencers are a relatively new group of individuals who are well-known in their particular niches, but are not particularly well-known…
