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Website Header Best Design Practices

Headers serve a key purpose for your website. They’re your visitor’s best friend when it comes to navigating your site and…

5 Ways to Personalise Your Emails

Emails that are personally tailored to the recipient are much more likely to have the desired impact. As a marketer, it…

The Best Practices for SMS Marketing

SMS (Short Message Service) or text messaging is a digital marketing channel that brands are increasingly using to market their…

The Importance of a Website For Local Businesses

You may think that as a local business you can rely on word-of-mouth and your reputation. And to some extent this…

6 Key Components of An Effective Advertisement

An advertisement has 3 primary objectives: to inform, persuade and remind your audience about your offering. In simple terms, the aim…

An Introduction to Gated Content

Gated content involves online materials that require users to fill out a form before they can access them. The content…

The Only Pages You Need to Start an eCommerce Store

eCommerce is growing at an incredible rate. Nasdaq estimate that by the year 2040, 95% of all purchases will be…

How to Grow Your Email List

Building an email list is one of the most reliable marketing channels you can access as a business in 2021.…

Word of Mouth Marketing Strategies

Word of mouth marketing (WOMM) is an action taken by a company which motivates the target audience to talk about…

The Power of Micro-Influencers

Micro-influencers are a relatively new group of individuals who are well-known in their particular niches, but are not particularly well-known…